The hype across the iPhone 17 is actual.
Apple‘s newest lineup is outpacing its predecessor in each the US and China, two key markets for iPhone gross sales, in accordance with new knowledge from market analysis agency Counterpoint Analysis. iPhone 17 gross sales outsold the iPhone 16 sequence by 14% throughout the first 10 days of availability.
Within the US, the iPhone 17 Professional Max — the costliest iPhone mannequin — noticed the strongest demand within the lineup by way of the primary two weekends of availability. The analysis agency credited the expansion to COVID-era customers upgrading their gadgets.
Counterpoint Analysis stated Monday that the recognition of the Professional Max mannequin comes as high telephone carriers T-Cellular, Verizon, and AT&T shifted their methods to concentrate on prospects searching for all the bells and whistles.
“The emphasis on Professional Max gives has made the ultra-premium Apple machine extra accessible to prospects, bolstering premiumization traits and strengthening high-value buyer ties to the Apple ecosystem,” Counterpoint analyst Maurice Klaehne stated in an announcement.
Early knowledge on Apple’s latest and thinnest mannequin, the iPhone Air, seems promising the US as nicely. The telephone is promoting higher in its first two weeks than final yr’s iPhone 16 Plus, which did not get an improve in 2025.
In China, the Air confronted delays over points with its e-SIM card and have become accessible for preorder within the nation on October 17. Its official launch date is Wednesday, in accordance with Apple’s web site. The iPhone Air will “possible stay area of interest initially” as a result of it is dearer than the bottom mannequin, Counterpoint’s Ivan Lam stated.
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The iPhone 17 has been selling nicely throughout the US and China, with unit gross sales almost doubling that of the iPhone 16 gross sales, in accordance with Counterpoint. The iPhone 17 was a “main driver” of the gross sales progress, with sell-out knowledge up 31% yr over yr within the US and China, Counterpoint stated.
“Merely put, it offers extraordinarily good value-for-money,” analyst Mengmeng Zhang stated.
The sturdy iPhone efficiency is a lift Apple wants, as each areas make up the majority of iPhone sales globally.
