Customising SaaS platforms is commonly time-consuming and costly, resulting in low product adoption and excessive buyer churn. As customers flip to AI instruments for fast options, SaaS distributors threat dropping loyalty and insights. Whereas latest no-code instruments intention to assist, they nonetheless rely on technical groups.
Legato addresses this by enabling enterprise customers to create customised software program, fostering a brand new progress mannequin for SaaS distributors referred to as the Platform Creator Financial system, the place customers can present tailor-made companies.
“SaaS platforms are realising that equipping builders and admins with higher no-code or vibe- coding builders is now not sufficient,” says Dana Rochman, CEO and co-founder of Legato.
Tel Aviv-based Legato has raised $7 million in a seed funding spherical led by S Capital VC, with participation from Cerca Partners. The corporate plans to make use of the funds to speed up R&D and develop its AI workforce.
“The subsequent battleground within the vendor AI race shall be about empowering enterprise customers – those that perceive the wants greatest – to create what they want themselves. Legato brings app creation on to non-technical customers, turning skilled companies into an autonomous, in-product expertise accessible to anybody. It’s a win-win: platforms keep aggressive and retain possession of creation, whereas customers can create instruments round their enterprise wants, in minutes quite than months.”
Pioneering vibe app creation
Based in 2025 by Dana Rochman and Shlomit Tennenbaum, Legato specialises in creating vibe apps for software program platforms, with an embedded AI builder that allows totally customisable merchandise. The platform empowers any person, no matter technical abilities, to implement, customise, and automate in plain language.
Legato helps platforms simply adapt with out the necessity for costly or time-consuming companies, thereby bettering person adoption and progress. The corporate’s purpose is to maintain SaaS platforms aggressive in AI by empowering customers to create and switch platforms into self-sustaining ecosystems.
Behind the scenes, Legato runs a multi-agent AI system that acts like a digital skilled companies workforce. The intention is to cut back customisation cycles from months to hours. The Israeli firm is presently working with SaaS platforms in areas equivalent to CRM and HR tech.
What’s subsequent?
Shifting ahead, the corporate plans to develop into sectors together with monetary companies, healthcare, telecoms, and power, focusing on any platform with APIs that desires to supply customers a self-serve, AI-driven method to construct what they want.
“Whereas the multi-billion-dollar skilled companies market continues to develop at velocity, in a big half as a consequence of platform customisation wants, SaaS distributors are lacking out on monumental revenue-generating alternatives. With Legato, customisations are compressed into hours quite than months, saving time and assets on conventional skilled companies and turning the tide for SaaS platforms prone to slowdown,” mentioned Aya Peterburg, Managing Companion, S Capital VC.
“The founders, Dana and Shlomit, have confronted firsthand the obstacles SaaS platforms are up in opposition to. Combining deep enterprise and AI experience alongside an distinctive capacity to execute, Legato is reworking SaaS software program into totally extendable AI platforms that present platform adoption from day one.”
