Regardless of billions poured into CRMs, groups nonetheless lose offers for the only causes: forgotten follow-ups, sluggish reactions to purchasing alerts, and unreliable handoffs between Gross sales and Buyer Success. Reps spend over 70% of their time not promoting however cobbling collectively emails, chasing approvals, and personalising paperwork. The result’s an execution hole, offers stall, and clients churn lengthy earlier than worth is delivered.
Flowla steps immediately into this hole. Now, the London-based platform constructing an AI-assisted automation layer for gross sales and buyer success groups has secured a $2.5 million seed funding spherical. It was led by Revo Capital, joined by AI Startup Manufacturing facility, Turkiye Growth Fund, APY Ventures, Sharks & Companions, and a bunch of Salesforce-experienced angel buyers.
With contemporary capital secured, Flowla plans to sharpen its automation engine and broaden its content material era capabilities. A devoted U.S. go-to-market staff is subsequent on the roadmap, reflecting the platform’s rising worldwide demand.
Rewrites the client journey with precision
Flowla, based by Turkish cousins Erdem Gelal and Oguz Gelal, has emerged as one in all London’s sharpest new gamers tackling a long-standing downside in B2B income groups, which is chaotic execution. The corporate posted 6x progress in six months and proved its potential to shrink buyer time-to-value by 35%.
It turns the static “digital gross sales room” idea right into a no-code automation engine that unifies the client journey. Groups can pre-build structured paths with templates, personalised paperwork, and communication guidelines that fireside mechanically primarily based on purchaser habits.
If a CFO opens a pricing web page, Flowla identifies the viewer’s function, interprets what they reviewed, drafts a multi-threaded outreach, alerts the rep, and features up the e-mail for approval. The platform removes the randomness of human reminiscence and replaces it with constant, well timed execution.
Standardised journeys from pitch to onboarding
What units Flowla aside is the continuity it creates. As an alternative of scattering proposals, safety paperwork, subsequent steps, and onboarding supplies throughout electronic mail threads, the platform consolidates the whole lot right into a single evolving hyperlink. What begins as a sophisticated gross sales proposal naturally turns into the shopper’s onboarding hub, with no additional setup, no copy-pasting.
This streamlined workspace is already resonating globally. Flowla’s digital rooms have been considered over 500,000 occasions, utilized by clients akin to Insider One and Aircall. Insider One stories that automation has dramatically decreased the “valley of loss of life” between a signed contract and go-live, chopping their common time-to-value by 35%.
With the friction eliminated, income leaders acquire a repeatable, predictable course of, together with fewer stalled offers, smoother handovers, and a dependable framework for scaling groups.
Our ideas
For a corporation constructed by two Turkish cousins who relocated to London with a mission to repair income execution on the root, this seed spherical marks greater than a financing milestone. It alerts a shift in how fashionable groups will handle, monitor, and speed up your complete purchaser journey, from first contact to profitable onboarding, with out counting on handbook work to maintain offers alive.
Erdem Gelal, Co-Founder and CEO of Flowla, feedback: “Gross sales enablement is present process a shift; from teaching reps to engineering income execution. You may’t depend on human reminiscence to handle advanced B2B offers anymore, an excessive amount of falls by way of the cracks. Flowla supplies the customer-facing layer the place income execution runs on autopilot, making certain that each follow-up and stakeholder alignment occurs immediately and completely, each time.”
Cenk Bayrakdar, Associate at Revo Capital, feedback, “We invested in Flowla as a result of Erdem and the staff are shifting the class past ‘Digital Gross sales Rooms’ and into true income orchestration. Their imaginative and prescient isn’t nearly serving to reps share PDFs, it’s about giving gross sales leaders a no-code engine to standardise excellence throughout your complete funnel.”