UFC is already successful for Paramount+.
Paramount’s flagship streaming service generated about 1,000,000 new subscribers on the day of its first-ever UFC occasion, Paramount product chief Dane Glasgow informed workers in a city corridor on Tuesday morning, three staffers who attended the assembly informed Enterprise Insider.
A Paramount spokesperson mentioned: “These numbers are unverified, and it is towards our coverage to share speculative information externally.”
In August, Paramount did a take care of UFC guardian TKO that can see it pay $7.7 billion to secure UFC rights within the US for seven years.
Glasgow mentioned on the city corridor that Saturday was the second-largest day of sign-ups ever for its streamer, and that UFC 324 was the second-most-streamed sporting occasion on the service, based on two workers.
Notably, Paramount made its UFC matches out there for anybody with a Paramount+ subscription, which begins at $8.99 a month. Earlier than the Paramount deal, many UFC matches have been solely on pay-per-view for round $80 every.
Paramount beforehand introduced that its UFC broadcast had just below 5 million common viewers for the primary card. Paramount CEO David Ellison informed staffers in an e-mail that it was “the largest-ever unique dwell occasion for Paramount+.” The streamer has drawn bigger audiences to different non-exclusive dwell occasions, together with NFL video games that ran on each Paramount+ and CBS.
“This record-breaking efficiency is, above all, a testomony to the extraordinary teamwork throughout our total firm,” Ellison informed workers in his memo, which was obtained by Enterprise Insider.
Chris Unger/Zuffa LLC
For context, Netflix’s Jake Paul vs. Mike Tyson struggle added about 1.4 million US subscribers to that service in November 2024, based on the subscription data firm Antenna. The agency solely tracks US information.
Antenna estimated that Paramount+ reeled in an estimated 3.2 million new US prospects when it hosted the Tremendous Bowl in 2024.
Paramount+ had 79 million subscribers as of the tip of September. Netflix, the market chief, mentioned earlier this month that it had crossed 325 million subscribers.
Learn Ellison’s full memo to workers beneath:
Group,
An enormous congratulations to everybody who contributed to the success of our first UFC occasion on Paramount+! A number of members of our management crew and I have been cageside Saturday evening, and we have been utterly blown away by the expertise and by the depth, ability and coronary heart on show throughout the cardboard. We left the T-Cell Enviornment in Las Vegas extra excited and energized than ever about our partnership with Dana White and your complete TKO/UFC crew.
I’ve heard from a number of executives at TKO/UFC, and so they additionally couldn’t be extra happy with how the whole lot got here collectively. It was a implausible begin to our 7-year partnership!
Whereas we went into the weekend with excessive expectations, I am thrilled to share that we exceeded them, reaching practically 5 million streaming views — the largest-ever unique dwell occasion for Paramount+. And the precise viewers was possible even greater, given how widespread co-viewing is amongst UFC followers.
This record-breaking efficiency is, above all, a testomony to the extraordinary teamwork throughout our total firm. Each single enterprise unit, division and crew — from Paramount+, Paramount Photos and CBS to MTV, BET, Nickelodeon and Pluto, in addition to Advertising, Social, Advert Gross sales, Expertise, Occasions and extra — got here collectively, rolled up their sleeves and received artistic. The unbelievable energy of Paramount One to achieve the broadest potential viewers was on full show companywide, and UFC 324 stands as our strongest instance but of what we will obtain once we all work collectively towards a typical objective.
Once more, hats off to everybody. With practically 5 million streaming views and record-breaking engagement, UFC 324 set the bar excessive, and we will not wait to maintain the momentum going at UFC 325 subsequent weekend in Sydney!
Let’s go!
David
