Brooklyn-based startup Mega has raised $11.5 million in Sequence A funding to scale its AI-driven progress platform designed particularly for small and mid-sized companies. The spherical was led by Goodwater Capital, with participation from Andreessen Horowitz, Atreides Management, SignalFire and Kearny Jackson.
The funding additionally drew an uncommon group of backers from skilled sport, together with WNBA stars Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.
The funding will assist the corporate increase its platform, which replaces conventional advertising companies with a community of automated progress instruments that handle campaigns from begin to end.
Born from frustration with advertising and web optimization
Mega’s origins hint again to a really totally different enterprise. Throughout the COVID interval, the founders have been constructing a online game firm once they encountered the identical downside many startups face: breaking by way of the noise of engines like google and digital promoting.
Conventional web optimization techniques have been gradual and unpredictable, whereas advertising companies typically charged excessive charges with unsure outcomes.
As a substitute of accepting the established order, the staff started experimenting with their very own automation instruments to speed up progress. When ChatGPT emerged, they pushed their experiments additional, constructing inside methods to automate elements of their advertising workflow.
The outcomes have been dramatic. Natural site visitors elevated 100 occasions, and paid buyer acquisition prices dropped by 80 per cent.
When co-founder Lucas Pellan shared the instruments with fellow founders, the response was quick. Many wished entry to the identical system, pushing the staff to show their inside answer right into a standalone platform.
How was the concept born?
As shared by co-founder Lucas Pellen to TFN, “We began as a online game firm throughout COVID. When ChatGPT launched, we began utilizing it very early to construct instruments for ourselves to develop sooner, particularly specializing in web optimization instruments and paid advertisements instruments. Our natural site visitors grew by 100x, and our paid advertisements’ buyer acquisition value decreased by 80%. Once I would speak to buddies of mine who have been founders concerning the instruments we had constructed, I stored listening to “can we’ve that” again and again, so in April 2025, we determined to strive promoting a product for a month to see what would occur, and throughout the first week, it was apparent that we must always pivot.”
He continued stating, “The important thing perception we had early on was that individuals didn’t need one other AI chat software that they needed to spend hours wrestling with to get their desired output. Quite than constructing a software for a human to make use of, we got down to construct a service delivered through software program. The way in which we accomplish that is that 55% of the work is totally automated, 35% is generally automated, however we’ve people within the loop and 10% of the work we nonetheless do end-to-end for people. This permits us to run advertisements, web optimization and web sites for our clients end-to-end. Which means that if a buyer indicators up and by no means as soon as logs in to the product, their enterprise will nonetheless develop sooner as a result of we do all the work for them.”
Changing companies with a software-driven progress staff
Mega’s product is designed for companies producing roughly $500,000 to $20 million in income, a phase typically caught between DIY advertising instruments and costly company contracts.
As a substitute of asking enterprise house owners to study advanced advertising software program, Mega delivers execution immediately. The platform operates by way of a community of specialized brokers that plan, launch and optimise campaigns throughout web optimization, paid promoting, GEO and web site administration.
From the shopper’s perspective, it capabilities like hiring a full progress staff, besides the system runs constantly within the background. Even when a shopper hardly ever logs in, campaigns proceed to enhance by way of ongoing optimisation and reporting.
The construction blends automation and human oversight. Round 55 per cent of the work is totally automated, 35 per cent runs with people supervising the method, and the remaining 10 per cent is executed solely by folks. This stability ensures consistency whereas nonetheless sustaining high quality management.
Every marketing campaign feeds new efficiency knowledge into the platform, bettering concentrating on, bidding methods, inventive technology and viewers choice throughout the whole buyer community.
What makes Mega totally different from the remainder?
Concerning how its AI know-how is totally different, the Mega co-founder stated: “Our core product is an AI-powered progress engine that replaces conventional advertising companies for SMBs. It’s constructed for small and mid-sized companies (roughly $500k–$20M in income) that need predictable buyer acquisition and progress however don’t have the experience, time, or funds to handle a number of instruments, distributors, or companies.”
He additional said, “As a substitute of promoting software program instruments, we ship outcomes. The platform makes use of a community of specialized AI brokers to deal with your web optimization, GEO, Paid Adverts and web site. From the shopper’s perspective, it appears like hiring a high-quality progress staff, but it surely runs as software program.”
Speedy progress
Demand for the platform has been sturdy from the beginning. Mega grew from zero to $10 million in income in simply 10 months, serving a various buyer base that features dwelling providers corporations, regulation corporations, healthcare suppliers, ecommerce manufacturers and software program companies.
Outcomes throughout shoppers have been placing. A Texas medical spa elevated search site visitors by 174%, whereas a private harm regulation agency noticed search visibility develop by 243%, serving to it attain prime rankings for aggressive key phrases.
In one other instance, a direct-to-consumer well being model generated $120,000 in web site income, outperforming its Amazon market gross sales with out growing promoting spend. On common, companies utilizing the platform develop round 20 per cent sooner.
For a lot of clients, the most important change is predictability. Enterprise house owners report steadier lead move and extra time to concentrate on operations as an alternative of managing advertising channels.
What’s subsequent?
Concerning future plans, the corporate said, “Along with web optimization, Adverts and web sites, we plan to construct brokers to handle our clients’ whole income technology engine. E-mail, outbound, natural social, lead qualification, gross sales ops, reporting and analytics. Every little thing they should develop their enterprise sooner.”
“We realised early that enterprise house owners don’t need one other AI chat software that requires hours of prompting,” stated Lucas Pellan, co-founder of Mega. “They need clients. So we constructed a system that truly does the work. We use AI brokers to execute end-to-end, constantly bettering efficiency so SMBs get predictable progress with out managing companies or juggling instruments.”
“Mega represents a elementary shift in how SMBs ought to take into consideration advertising, from paying for effort to paying for measurable, repeatable progress. We’re excited to again Lucas and staff as they construct an AI-native enterprise-grade progress engine that any enterprise can activate,” stated Vivek Subramanian, Accomplice & Chief Product Officer at Goodwater Capital.
