She Started a Sparkling Tea Business With Her Husband; Alcohol-Free

She Started a Sparkling Tea Business With Her Husband; Alcohol-Free


This as-told-to essay relies on a dialog with Natalie Chiu, 36, the cofounder of Saicho. Her phrases have been edited for size and readability.

I’ve at all times appreciated going out for good meals, however when wine pairings have been concerned, I felt second-class due to my alcohol intolerance.

I’d order juice or a glass of water as a substitute. I felt like I used to be lacking out on an enormous a part of that eating expertise.

It modified once I met my husband, Charlie. For our first date, we celebrated our birthdays collectively at a fine-dining restaurant in London. He loves having drinks, so I needed to offer wine pairings a second likelihood.

I could not even end the primary glass as a result of my face was already so crimson. I felt embarrassed about having to push myself into doing one thing I wasn’t comfy with simply to really feel included.

One thing triggered me after that first date. I spotted that there have to be one thing I might do. That was how the thought for Saicho, our sparkling tea business, was born.


Natalie Chiu in a cap and gown with her family after graduating.

Chiu’s dad launched her to the position of a flavorist — she moved to the UK to review meals science on the College of Nottingham. 

Offered by Natalie Chiu



Balancing faculty, work, and my very own enterprise

I grew up in Hong Kong. My dad labored within the perfume business, and he would convey residence fragrance samples. It piqued my curiosity from an early age. I used to be invested within the thought of making one thing for somebody to make use of.

Ultimately, my dad launched me to the position of a flavorist. By our conversations, I grew to become all for creating flavors and studying about how we work together with them.

In 2008, at 18, I moved to the UK to review meals science. Staying there long-term was by no means on my thoughts. I deliberate to finish my research and return residence. However 4 years later, I used to be provided the chance to pursue a Ph.D. in flavor chemistry and determined to take it on.

I met Charlie whereas ending my research — and collectively, we started constructing what would grow to be our firm.

After graduating, I took a postdoctoral analysis place, however developed drink ideas for our firm on evenings and weekends. In 2018, we gained £5,000 from an entrepreneurial competitors on the college with our enterprise thought.

That very same 12 months, Charlie and I received married, and I began a full-time position as an open innovation lead at a meals firm. On the similar time, I continued constructing the enterprise with Charlie in my free hours — unpaid — investing about £25,000 of our financial savings, together with the competitors winnings, into Saicho.

In our first 12 months, we made about £45,000 and began buying and selling in 2019. My husband went full-time with the enterprise rather a lot sooner than I did. I reached some extent the place it was occupying my thoughts fully, and I wanted to completely commit.

Final 12 months, I handed in my discover. It was an ideal feeling to have the ability to give the undertaking my full consideration. On the similar time, it was scary as a result of there was much less safety.

I noticed the momentum with the enterprise and realized I needed to take the prospect. Since we might already had a gradual begin, the transition was simpler.


A couple is visiting Hojicha tea production in Shizuoka.

The couple examined numerous tea varieties from all over the world. 

Offered by Natalie Chiu



Companions in enterprise and in life

My husband and I’ve very totally different personalities. However we’re additionally each scientists, so we embrace alternative ways of considering. It labored rather well for the 2 of us as companions and finally, co-owners as a result of we all know one another’s strengths and weaknesses.

Managing the company together has strengthened our relationship. We are able to higher perceive one another’s pressures as a result of we share experiences. It is actually tough to not speak concerning the enterprise, however so long as we’re each prepared to debate it, it makes for a wholesome relationship. We’re in a position to remedy issues a lot faster that method.

Our private and dealing lives will at all times be intertwined, and we’re each proud of that.


Couple tasting sparkling drinks in Taiwan.

The couple traveled all over the world, together with Taiwan (pictured), for tea tastings. 

Offered by Natlie Chiu



Constructing a distinct dream

My husband and I had loads of self-doubt after we began the corporate. Glowing tea remains to be a comparatively new idea. We frolicked educating individuals at first. There was loads of pushing down doorways.

We might present up at eating places and provides out samples, not figuring out what individuals would really feel. I discovered to embrace that we might face rejection. I informed myself there’s additionally an opportunity that somebody will say, “Sure, that is nice.”

5 years since launching, our group has grown from simply the 2 of us to 24 workers. The drinks can be found in Michelin-starred eating places.

Life took me in a distinct path. I did not become a flavorist, however I’ve been in a position to create merchandise that folks can expertise. That has been some of the rewarding issues.





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