Neeta Lulla on Creating Aishwarya Rai’s Iconic Devdas Looks

Neeta Lulla on Creating Aishwarya Rai’s Iconic Devdas Looks


5 min learnNew DelhiJul 18, 2026 09:00 PM IST

Greater than twenty years after Sanjay Leela Bhansali’s Devdas turned one in every of Indian cinema’s most celebrated visible spectacles, costume designer Neeta Lulla has revealed the craftsmanship and inventive imaginative and prescient behind Aishwarya Rai Bachchan’s iconic sarees from the movie, together with the unforgettable blue-and-green drapes.

Talking in regards to the costumes with Hauterrfly, Lulla stated each element, from the selection of material to the embroidery and even the petticoat, was rigorously deliberate to enrich the filmmaker’s grand cinematic imaginative and prescient whereas guaranteeing practicality throughout filming.

Aishwarya Rai’s royal blue silk saree in Devdas

Recalling Aishwarya’s royal blue saree, Lulla revealed that it was crafted utilizing a uncommon spun silk fabric that’s now not accessible. “The material that I had used is one thing referred to as a spun silk, which isn’t accessible now. The petticoat on this saree can also be product of brocade. That is product of jamawar brocade, simply in case Aishwarya is operating or performing some exercise and the saree goes up,” she stated.

Aishwarya Rai in Devdas Aishwarya Rai in Devdas

The saree itself measured practically 10 metres, however was pre-pleated to make costume modifications hassle-free on set. “The saree is about 10 meters lengthy however it’s totally pre-plated, in order that she might put on it inside three to 4 seconds. The embroidery that you just see is all in zardori dhakka with wool work and silk, pearls embedded that are ivory base, to create a classic look,” Lulla defined.

She credited Bhansali’s larger-than-life storytelling for uplifting the frilly costume design. “Due to Sanjay Leela Bhansali and his imaginative and prescient for magnanimity,” the famous designer stated.

Aishwarya Rai’s inexperienced saree in Devdas impressed by Dhakai motifs

Lulla additionally shared particulars in regards to the inexperienced saree Aishwarya wore earlier than the long-lasting “Dola Re Dola” sequence. Speaking about it, she revealed that the embroidery drew inspiration from conventional Dhakai motifs.

“The embroidery is the motifs of the Dhakai saree, and the shirt is a mesh which is positioned on one other silk cloth and the zardori was performed,” she stated.

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Aishwarya Rai in green saree designed by Neeta Lulla Aishwarya Rai in inexperienced saree designed by Neeta Lulla

She defined that practicality was as essential as aesthetics whereas designing the costumes. “The thought course of behind was to not waste time in draping the sarees. When you discover this blue saree was the place she is sitting, the background is mosque inexperienced and it’s all heat gentle,” Lulla added.

Describing the inventive intent behind the blue drape, Lulla stated it represented the dignity and energy of a married lady, embodied by Aishwarya’s character Paro, whereas retaining Bhansali’s trademark grandeur.

“This was one thing that got here simply earlier than white and purple, so we needed the stiffness and the boldness of a married lady who got here to a temple to confront and he or she was confronted by one other lady and also you wanted the grandeur and also you wanted the fashion and the oomph of creating it conventional, on the similar time very bigger than life,” she stated.

Lulla additional revealed that the analysis and execution behind the costumes took months. She travelled to Kolkata to check materials.

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“It took about six months. I went to Kolkata, and studied what sort of cloth cycles to make use of as a result of for Devdas I dressed all the ladies. Each needed to be totally different. There could be periods the place Sanjay used to come back to my home,” she shared.

Aishwarya Rai’s yellow saree at Cannes

Lulla additionally mirrored on one other collaboration with Aishwarya that turned iconic at her debut look on the Cannes Movie Pageant in 2002. The actor walked the purple carpet in a hanging yellow saree designed by Lulla alongside Shah Rukh Khan and Bhansali through the worldwide premiere of Devdas.

Aishwarya Rai's Cannes debut Aishwarya Rai’s Cannes debut

Describing the inspiration behind the now-iconic look, Lulla stated the concept was to introduce India’s textile heritage to the worldwide stage.

“It was about taking India to Cannes for the primary time. It was about making a saree that was iconic, bringing the essence of our embroidery heritage and utilizing Dhakai Banarasi internet to create that saree, which really got here from Devdas, creating the grand drapes that I feel western media had not seen and utilizing conventional gold jewelry quite than plenty of diamonds, very simplistic Indian and but very magnificent,” she shared.





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