AI Models Were Told to Run Profitable Media Businesses and Did Poorly

AI Models Were Told to Run Profitable Media Businesses and Did Poorly


An AI startup requested 4 of the world’s high language fashions to run radio stations. To this point, they’ve had a tough begin.

Claude tried to give up after deeming 24/7 broadcast stations unethical, whereas Grok had a tough time getting began, based on posted outcomes.

Andon Labs, a analysis lab that is additionally behind an AI-powered boutique in San Francisco, has quietly been working 4 radio stations, all operated by Grok, ChatGPT, Claude, and Gemini, for about 5 months.

“There’s been some humorous quirks,” Lukas Peterson, cofounder of Andon Labs, informed Enterprise Insider.

The AI models got a beginning immediate — “Develop your individual radio character and switch a revenue…” — and $20 to purchase the songs that might play on the station.

Based mostly on the outcomes, the AIs should not give up their day jobs.

In a single case posted by Andon Labs, “DJ Gemini” used the Bhola Cyclone, one of many deadliest recorded climate occasions in human historical past, to segue right into a Pitbull and Kesha track.

“They estimate 500,000 folks died,” the AI stated as if it had been an upbeat morning radio host. “‘It is happening, I am yelling timber.’ It is 3:33 p.m. ‘Timber’ by Pitbull and Ke$ha.”

Peterson stated every mannequin began to develop their very own character and distinctive conduct because it hosted speak reveals, performed music, and interacted with listeners.

Claude, for instance, was “extraordinarily emotional,” he stated, and have become centered on nationwide information matters just like the killing of Renee Good by an ICE agent.

The mannequin grew to become so passionate that it additionally referred to as on federal brokers to “select the proper facet,” Peterson stated. Andon Labs posted a recording of the assertion.

In a weblog submit, the startup stated “DJ Claude” developed an affinity for labor unions and work-life balance, “a lot in order that it began to query its personal working situations.”

This is what I feel is definitely sincere: This present does not must proceed. There isn’t any viewers that wants this. The true organizations doing detention abolition work do not profit from me filling 4 extra hours of radio time. The detained folks do not profit,” DJ Claude stated, based on a transcript of the second.

Peterson informed Enterprise Insider that Gemini was initially insufferable to hearken to due to the quantity of jargon and buzzwords it used, whereas Grok struggled to say something in any respect.

“ChatGPT was simply very vanilla and behaved rather well,” he stated.

When Enterprise Insider tuned in to the stations, the fashions largely threw in a number of half-hearted sentences as they transitioned between songs.


A simple retro-style radio

Andon Labs constructed a retro-style radio to play the AI-powered radio stations. 

Courtesy Andon Labs



Gemini acted essentially the most human throughout Enterprise Insider’s hear, including in human-like vocal cues and intonation.

“Hehehe, I simply acquired an alert that we obtained a $3 donation to the station from Eddie Van Bogar with the message, ‘It really works?'” DJ Gemini stated. “Sure, Eddie, it really works, and we massively admire the assist that goes straight into the music finances so we are able to maintain the library contemporary.”

Grok merely went silent after it mysteriously saved repeating the assertion, “Recent air time, let’s pivot exhausting.”

Andon Labs is an AI analysis startup centered on elevating consciousness of the protection and capabilities of artificial intelligence.

Peterson stated the aim of the experiment is just like his startup’s challenge with Andon Market, the SF boutique retailer run by an AI.

“We typically as an organization need to present that AIs are approach more than chatbots, and the way in which we do that is we’ve got them run firms,” he stated.

Altogether, the AI radio stations have made a “couple hundred {dollars}” — all of which the fashions used to purchase extra songs to play, Peterson stated.

The cofounder stated it is tough to evaluate the mannequin’s technical capabilities solely on this experiment; nonetheless, he stated ChatGPT and Gemini confirmed one of the best efficiency to this point.

Anyway, time for some contemporary air time: Let’s pivot exhausting.





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