Mumbai / Riyadh – A women-only sleepwear brand from Mumbai is doing what most Indian fashion brands only plan on paper: selling through its stock on the Middle East’s biggest fashion platforms, at prices that undercut the premium segment it competes in.
Ammarzo, the luxury sleepwear brand relaunched by actor-turned-entrepreneur Chahatt Khanna, has spent the past year building an export business into the Gulf that is now showing up in hard numbers. In June 2026 alone, the brand sold 775 units across Namshi and Noon, the region’s two dominant fashion marketplaces, clocking over AED 50,000 in gross sales for the month – with some styles selling through 94% of available stock.
The Saudi Arabia push is now formal. Under a consignment agreement signed on 17 July 2026 with Sixth Street for Trading LLC, the Apparel Group-owned retailer behind 6thStreet.com, Ammarzo’s range is consigned into 6th Street’s warehouses in Saudi Arabia and the UAE, with the territory explicitly covering Saudi Arabia, Oman, Bahrain, Kuwait and Qatar alongside the UAE.
The brand’s pitch to the region is simple: luxury without the luxury markup. Ammarzo’s sleepwear sets – cut in modal satin and bamboo viscose, with a strict no-polyester fabric policy – list at AED 250 to 310 but typically sell at AED 75 to 95, putting a genuinely premium product within reach of the everyday Saudi shopper. In India the brand sits in the premium segment; in the Kingdom, it is fast becoming the most sensible buy in its category.
“Indian brands have always dreamed of international shelves. We skipped the dream and went straight to the sell-through report. Saudi Arabia’s women want quality they can feel and a price that respects them – that is exactly what we ship.”
The momentum has a paper trail. On 10 September 2026, Dubai-based Click2Mena FZE placed a fresh purchase order with Ammarzo for AED 400,000 – 5,550 units across 10 styles – one of the largest single orders the young export business has signed, and a signal that Gulf buyers are restocking, not testing.
For Khanna, who first built and wound down a fast-fashion venture before relaunching Ammarzo as a focused sleepwear brand, the Gulf breakthrough is the proof of a simple bet: that an Indian brand, made for women and priced with sense, can cross borders without losing either.
About the brand: Ammarzo is a Mumbai-based women’s sleepwear brand built on natural, breathable fabrics – modal satin and bamboo viscose – with no polyester across its range. The brand exports to the UAE and Saudi Arabia through Click2Mena FZE, Namshi, Noon and 6thStreet.com .
