Most web sites as we speak deal with each customer the identical. Whether or not somebody arrives from an advert, a search consequence, a suggestion engine, and even an AI assistant, they usually see the very same web page. That mismatch results in damaged consumer journeys, wasted advertising and marketing spend, and misplaced income.
That’s the issue Fibr AI is making an attempt to repair. The San Francisco-based startup has raised $7.5 million in seed funding to construct what it calls the Agentic Internet, the place each URL acts like an clever expertise that adapts in actual time.
The spherical was led by Accel, with participation from WillowTree Ventures and MVP Ventures, together with angel buyers who’re operators from Fortune 100 firms.
With the brand new funding, the corporate plans to increase its product and push additional towards making adaptive, one-to-one net experiences potential at scale.
Turns web sites into adaptive programs
Based by Ankur Goyal and Pritam Roy, Fibr AI is altering how busy client web sites function. Though advertising and marketing instruments have improved, many web sites stay static and might’t adapt to guests’ intentions.
The corporate’s agentic web site optimisation platform transforms high-traffic consumer-facing web sites into adaptive, revenue-driving experiences for each human guests and AI-Brokers by turning each URL into an clever agent.
“Advertising and marketing has change into clever in all places besides the web site,” stated Ankur Goyal, CEO and co-founder of Fibr AI. “We’re constructing the Agentic Internet, the place each URL operates as a residing expertise system that understands context and responds in actual time for people, cohorts, and even AI brokers. The web site stops being a passive vacation spot and turns into an lively a part of the expansion stack for Entrepreneurs and CMOs.”
The shift is turning into extra pressing as visitors more and more comes from conversational AI instruments and enormous language mannequin–pushed adverts, the place customers arrive able to act.
“Most web sites as we speak nonetheless run on infrastructure constructed years in the past,” stated Prayank Swaroop, Accomplice at Accel. “CMS platforms are efficient at publishing content material, however not at understanding context or adapting in actual time. That hole is turning into extra seen in conversational discovery, like ChatGPT and LLM-driven promoting, the place customers arrive with excessive intent and are able to act. The web site can’t simply be a vacation spot—it has to reply instantly and intelligently. What’s compelling about Fibr is that it brings AI brokers immediately into the expertise layer, enabling web sites to grasp context and adapt in actual time. It consolidates what used to require a number of instruments, companies, and enormous groups, into one system, making true one-to-one experiences potential at scale.”
The platform is already being utilized by massive enterprises, together with Fortune 50 banks, throughout sectors comparable to banking, monetary providers, and healthcare.
