Good Good’s CEO and president are out on Wednesday within the newest twist on the beleaguered YouTube golf collective, in line with a memo seen by Enterprise Insider.
Nahid Giga, one of many firm’s founders and an early investor, will step in as interim CEO, in line with a memo shared with staffers by Alex Puchala, who leads finance and operations at Good Good.
Outgoing CEO Matt Kendrick, additionally one among Good Good’s founders, had publicly blasted Callaway after the golf firm ended its partnership with the YouTuber group over a controversial advert it made in a partnership with Callaway.
Within the memo, Puchala referred to as it a tough day for Good Good. “Matt helped construct one thing extraordinary that exceeded all expectations and continues to convey numerous new followers to the game.”
The president, Joe Flannery, a sports activities trade vet, had been appointed to take over many of the enterprise operations and had been on the job only some days when the advert broke.
A Good Good spokesperson mentioned that, even with the latest controversy, the corporate has seen progress in retail gross sales and within the variety of followers on social media. It is also maintained investor confidence, the spokesperson mentioned. It additionally sees a chance to interact retailers once more.
The advert behind the firestorm
The advert that induced the firestorm confirmed one among Good Good’s cofounders, Garrett Clark, operating towards a feminine member of the group, Alexis Miestowski, and pushing her to the bottom. Standing over her, he mentioned, “Don’t contact my new driver,” earlier than choosing it up himself and hitting a shot.
The fallout was quick and extreme. Retailers pulled Good Good merchandise from cabinets, and the golf group stepped away because the title sponsor of a fall PGA Tour occasion.
Kendrick instructed Front Office Sports that he did not view the advert earlier than it ran and that the advertising and marketing workforce oversaw it. Good Good’s advertising and marketing head, Jeff Lefkovits, and a second advertising and marketing workforce worker had been let go. Callaway’s content material head departed, in line with studies. Good Good beforehand apologized for the advert’s content material.
It has been a placing flip of occasions for what had been thought-about a creator economic system success story. The corporate, whose bread and butter is high-energy golf movies, had constructed a string of retail partnerships and raised $45 million final yr.
The diversified enterprise that had made Good Good a creator success story additionally uncovered it to companions who did not have the abdomen for dangerous information.
Good Good had a brand-friendly picture and had rolled out a marketing campaign, “There’s Extra to Golf,” earlier this yr to advertise inclusivity and attain new audiences.
Creator economic system watchers have mentioned Good Good could come back if it doubles down on its core viewers and leans on humor — in a self-deprecating approach — to regular the ship.
Here is the memo from Puchala:
Good Good Staff — I needed you to listen to this information straight from me. Efficient right this moment, Matt has determined to step down as CEO of Good Good and Joe has chosen to half methods as effectively. It is a tough day for all the Good Good household. Matt helped construct one thing extraordinary that exceeded all expectations and continues to convey numerous new followers to the game. What started as a small group of buddies enjoying golf is now a rising international neighborhood. To make sure stability by this transition, Nahid Giga, Good Good co-founder and one among our first buyers, will step in as interim CEO, efficient instantly. Garrett and the creator workforce will maintain doing what they do finest, making nice content material and interesting our followers who’re desirous to see and listen to from us. I’ll stay COO and CFO, and can proceed to supervise day-to-day operations. We’re inspired by the continued help of the Good Good neighborhood, and we stay centered on shifting ahead and constructing the following chapter of the corporate. My door is all the time open you probably have any questions, or just want to speak. Onward, Alex
