Here Are 4 Ways I Avoid Burnout As a Travel Influencer


This as-told-to essay is predicated on a dialog with Rhiannon Wood, a 26-year-old journey micro influencer who runs a social media enterprise and leads group excursions all over the world. It has been edited for size and readability.

I constructed my social media following from the bottom up as a postgrad pupil working odd jobs all over the world.

Right this moment, my work as a travel influencer continues to develop by the day, each in my following and within the variety of model offers I safe. I additionally companion with tourism corporations to earn cash main journey group journeys all over the world, although I am constructing my very own journey company to launch subsequent 12 months.

I take satisfaction in doing every part myself, however there is a draw back to taking up all of the work: it typically appears like I am skirting on the edge of burnout. I work nearly every single day negotiating offers, planning journeys, scheduling posts, and fascinating with my viewers.

Whereas some influencers rent a social media agent to scale back their workload, I select to work with out one. Earlier this 12 months, a number of businesses provided to take 25% to 30% of my earnings in change for probably securing extra model offers — and earnings — for me. In the end, I declined. It is unclear whether or not working with out an agent earns me roughly cash, however, for now, I favor the liberty and management of dealing with the work myself.

I can submit and work together with my followers precisely when and the way I need. I even have a highly engaged account, which I’ve used to construct belief with the net and offline communities I’ve cultivated through the years. One unhealthy interplay might jeopardize that belief.

Nonetheless, I’ve needed to be taught that working every single day is not sustainable. I’ve gotten higher at stepping away from my work and making time to relaxation, somewhat than feeling like I at all times have to be doing one thing.

This is how I keep on prime of my work whereas making certain I’ve a life outdoors it.

Learn to say no to plans


A group of hikers sit on a rock with a snow-capped mountain in the background.

Rhiannon Wooden is a social media influencer who leads journey group journeys all over the world. 

Courtesy of Rhiannon Wooden



I am usually the form of individual who says yes to everything.

However for the primary time, I am saying no to journey plans later this 12 months and as a substitute am selecting to remain in a single place for longer. I feel it is essential to acknowledge that relaxation — as a lot as work, journey, and having enjoyable — is a precedence, too.

I am nonetheless studying say no to plans, or at the least schedule in no plans in any respect. I scheduled a relaxation interval for myself this summer season as a result of I signed up for lots of group journeys from late final 12 months by way of the tip of this September, and I’m so glad I used to be in a position to rest for a week to reset my thoughts and physique.

Perceive what relaxation appears like for you


A group of hikers take a photo with a lake in the background.

Rhiannon Wooden emphasizes taking relaxation when wanted and to not really feel unhealthy about doing so. 

Courtesy of Rhiannon Wooden



For me, relaxation entails stopping, sitting, and doing nothing for an entire day with out feeling unhealthy about it. I am a giant believer that taking the time to relaxation will finally make you extra productive.

Understanding may also be a type of relaxation for some, together with me. Going to the fitness center and the climbing fitness center is a giant pastime of mine, and I by no means movie content material or do work there.

As an alternative, I see it as private achieve: I will go at my very own tempo, alone time.

Undertake a optimistic way of thinking


A group of seven people stand for a photo with a clear lake to the left of them, and mountains behind them.

Rhiannon Wooden has amassed over 60,000 followers on Instagram. Analytics aren’t the one measure of success, she mentioned, pointing additionally to the group she has made through the years. 

Courtesy of Rhiannon Wooden



If I preserve telling myself I am burned out from work, I am going to consider it.

The identical goes for telling myself that I am rested, have loads of time to myself, and am enthusiastic about what’s subsequent: positive affirmations usually lead me to optimistic ends in my life and work.

I take this mindset into how I take a look at my account’s engagement analytics, too. Whereas it’s wholesome to validate your feelings, really feel them absolutely, and perceive what’s inflicting you stress, it is also wholesome to discover a silver lining in no matter is inflicting it.

If I see a decrease in engagement or my follower rely, I attempt to have a look at my work from an exterior way of thinking and be glad about the variety of spots for a bunch journey I’ve offered, for instance, which implies that the people who find themselves happening them wish to spend time with my group and me.

That is arguably extra essential than my follower rely, anyway.

Have delusional self-belief in your self


A woman takes a selfie on a mountain with two blue lakes in the background.

Rhiannon Wooden mentioned she will be able to rely on her robust work ethic and optimistic mindset to hold her by way of the ups and downs of her profession. 

Courtesy of Rhiannon Wooden



I attempt to remind myself that taking risks is necessary if I wish to be rewarded in my line of labor. Nothing comes simply, and most objectives require you to chip away at them little by little.

When work feels extra traumatic than typical, I give attention to chipping away at my duties in a wise order.

Even when I am unable to but see precisely how my profession path will unfold, I consider in myself and my capability to get the place I wish to go as a result of I do know I am bold and have a powerful work ethic.

It is a form of delusional self-belief, nevertheless it’s served me nicely. I may not come up with the money for or all of the solutions proper now, however I consider I am going to discover a technique to make it occur.

One way or the other, it normally works out.





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