LTK, a Softbank-backed startup and creator economy unicorn, let go of some employees on Thursday as a part of a reorganization, an organization spokesperson confirmed to Enterprise Insider.
The cuts have been designed to refocus LTK’s business round its revamped model platform and to account for structural adjustments to inside groups like advertising, based on the corporate.
The job reductions, which hit a wide range of roles together with software program engineers and staffers who labored with creators, affected a low single-digit proportion of LTK’s general head depend, which numbers over 550 staff, they mentioned.
“LTK not too long ago accomplished a focused organizational restructure to make sure we’re aligned across the expertise and priorities required for our subsequent part of progress,” the spokesperson mentioned. “This was not a broad-based layoff, however a strategic realignment centered on strengthening efficiency and positioning the enterprise for long-term success.”
LTK, beforehand generally known as RewardStyle, was based round 15 years in the past by president Amber Venz Field. The corporate, which says it is worthwhile and doubled its EBITDA in 2025, has raised a bit of over $300 million in its lifetime. Most of that capital got here in a 2021 spherical from SoftBank’s Imaginative and prescient Fund 2, which valued the startup at $2 billion.
During the last decade, LTK has established itself as one of many main gamers in internet online affiliate marketing, constructing a community of influencers who promote merchandise on social media in trade for commissions.
Not too long ago, the corporate has made a collection of strikes to ascertain itself past social media internet online affiliate marketing.
The corporate relaunched its app for influencer-driven purchasing, known as LTK, in early 2025, so as to add extra consumer-facing options because it sought to construct its personal model identification with customers.
In late 2025, the corporate introduced it was revamping its platform for brands, providing options reminiscent of creator discovery and efficiency monitoring without charge. LTK makes cash by accumulating a fee on gross sales. The corporate mentioned that over 1,000 manufacturers have been onboarded onto the platform.
LTK is one in every of a number of creator financial system startups which have centered their companies on e-commerce. Different huge gamers within the house embody affiliate platform ShopMy and live-selling app Whatnot, which in October raised $225 million at an $11.5 billion valuation.
